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Lego is recruiting new members for its "mission crew," issuing rocket builders with an exclusive mission patch at this year's San Diego Comic-Con. The toy company has launched "Space Station 8R1CK5." ...

Deals The Lego Star Wars Pirate Snub Fighter set should be $34.99, but there's a 30% saving to be had on Amazon this Black Friday.

BINH DUONG, Vietnam (AP) — Lego opened a $1 billion factory in Vietnam on Wednesday that it says will make toys without adding planet-warming gas to the atmosphere by relying entirely on clean ...

Toys & Collectibles Best Lego sets 2025, from Star Wars to Marvel Toys & Collectibles New Lego sets in April 2025, from Lord of the Rings to Beauty and the Beast Toys & Collectibles New Lego sets ...

The Lego Group built itself into one of the largest toy companies in the world brick-by-brick. Now, two major U.S. toy companies are launching new brands of bricks in hopes of capturing some of ...

Lego said its sales increased last year as its ... take share from its rivals despite a dip in global demand. The Danish toy-bricks maker saw strong growth in the Americas, Europe and Middle ...

Not every Lego set has tires, which means rSEBS won't make a huge impact in helping to clean up Lego's act. But every bit helps – especially when you consider that the company is said to sell ...

For the first time in its storied history, LEGO is setting sail into the world of anime … sort of. As confirmed by Netflix and The LEGO Group, the Danish toymaker is creating products based on ...

Families who live close to a Lego store can get a free toy this coming weekend in 19 of the brand's stores across the UK. The enticing deal is available in stores only, on a first-come-first-served ...

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are ...