BP (BP.L), opens new tab made a big deal of repositioning itself as “Beyond Petroleum”. Then-CEO John Browne’s attempt to embrace lower-carbon energy came to nought, and 20 years later so ...
He also brought an intellectual sheen to strategy, including the thinly evidenced notion that BP would go “beyond petroleum”. The slogan did not last but its legacy is that every BP leader ...
BP rebranded itself as "Beyond Petroleum." Wisely, it mostly invested in petroleum. Former Vice President Al Gore made money peddling climate change hysteria. He created "sustainability investment ...
Oil, gas traders to seek tariff waivers from Beijing for US imports, sources say Two decades ago, BP made a big deal of repositioning itself as “Beyond Petroleum”. Then-CEO John Browne’s ...
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