BP's re-branding as the "Beyond Petroleum" company is perhaps the ultimate co-optation of environmentalists' language and message. ... BP spent more on their new eco-friendly logo last year than on ...

Kneeling in prayer for a sin he doesn’t regret, Shakespeare’s Claudius, Hamlet’s fratricidal uncle, ruefully admits: “My words fly up, my thoughts remain below, / Words without thoughts ...

A colorful new logo was created and, with its bank balance no doubt many millions lighter, BP declared it was moving “Beyond Petroleum”. If you want to discover what a business really thinks ...

The company is to revert to its old name of BP, following two years as BP Amoco and adopt a new slogan " Beyond Petroleum". BP goes greener The new logo is part of a rebranding exercise - which ...

In 2000, BP hired the advertisers Ogilvy & Mather to help the company construct an empty prayer. A colourful new logo was created and, ... BP declared it was moving “Beyond Petroleum”.

In the post-Valdez era, BP has spent in the hundreds of millions of dollars positioning itself as an alternative energy company. Its motto is “Beyond Petroleum.” Its logo is a sunflower.

In this Oct. 25, 2007 file photo, the BP (British Petroleum) logo is seen at a gas station in Washington. ... In the grand scheme, BP hasn't gone much beyond its core business of petroleum.

As if to prove the point, BP, the former British Petroleum that is Europe’s second-biggest oil company, on Monday unveiled oil and natural gas write-downs of as much as US$17.5-billion after ...

Not Beyond Petroleum after all — BP says it’s increasing investment in oil and gas as much as it’s boosting renewable spending Last Updated: Feb. 7, 2023 at 4:52 a.m. ET First Published: Feb ...

For the last decade, BP has been busily engaged in a multi-million-dollar greenwashing campaign. Changing its name from British Petroleum to BP, the company adopted a new slogan, “Beyond ...

According to CEO Bob Dudley, BP—a.k.a. the company with the tagline "Beyond Petroleum"—is getting out of the solar-power business.