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In today’s fast-paced world of innovation, playtime has evolved! From interactive robots to augmented reality games, the toys ...

Augmented reality is one of those technologies that looks cool and clearly has promise but isn’t often used in a way that doesn’t come off as more than a gimmick. This is as true in the world of toys ...

For one thing, Trickett says, augmented reality demands a lot less hardware. All of Merge’s products combine simple toys with the AR machine that’s always inside your pocket—your phone.

Silas Adekunle, founder of Reach Robotics – which makes real-life robots with augmented reality features – agrees. “People love to play with toys,” he said. “And that’s when they are ...

Parker is one of dozens of new augmented reality toys hitting the market and blurring the lines between traditional and digital play. Augmented reality, or AR, typically uses the camera and an app ...

That was fully what I expected from Disney’s foray into augmented reality toys when I first heard about them. Aimed at a young audience, the toys are built by licensee Jakks, and the first ...

More recently, they have been applied to toys, helping them to have independence functions. In the case of augmented reality (or virtual reality, where the acronym “VR”) comes, we have ...

If your children love to play but are keen to embrace some of the latest trends in technology, augmented reality toys are a great place to start. Combining the physical and virtual worlds ...

However, this year looks like it will be a turning point if Toy Fair is any indication. The underlying technology in mobile devices is now powerful enough to handle augmented reality play patterns ...

I have seen the future of toys, and it is augmented reality. That was my conclusion Monday after seeing Mattel's i-Tags, new technology that will be included with action figures the company will ...