Apple has reportedly scrapped a project to create new augmented reality glasses that would fit closely within the rest of its ...

Sephora has played with augmented reality quite a bit in the past, and its latest update is an ideal method to drive sales by letting users see what products of interests will look like on their ...

Beauty retailers such as Ipsy and Nudstix are among the several brands reaping the benefits of Perfect365's new Explore tab that allows users to browse augmented reality videos from their favorite ...

s ad (see story). Limited packaging space Another reason augmented reality is appealing to marketers is because there is no need for 2D bar codes with the use of image recognition technology so ...

It is said that consumers are four times more likely to buy a product once they’ve held it in their hands. But if you know retail, you understand how challenging it can be to get people into stores, ...

We recently published a list of 9 Best Augmented Reality Stocks to Invest in Under $10. In this article, we are going to take ...

For many years now, augmented reality has been positioned as a transformative ... that aims to evaluate existing AR products and gather feedback from employees, according to a Bloomberg report.