The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Apple Vision OS 26 features 26 hidden gems, immersive apps, and the future of XR with this new Apple mixed reality operating ...

The evolution of augmented reality in branding reflects broader changes in consumer behaviour and expectations. Today's ...

Snap Inc. (NYSE: SNAP), a social technology company, and RWS Global, the world's leader in live moments across sports and ...

The UAE’s newest unicorn is skipping the headset era and stepping straight into an invisible, AI-enhanced future with a state-of-the-art contact lens. XPANCEO has raised $250 million at a $1.35 ...

Four especially historic spaces in the gardens of the Palace of Versailles, will become AR-rendered scenes revealing "an ...

We describe a system which corrects dynamically for the focus of the real world surrounding the near-eye display of the user and simultaneously the internal display for augmented synthetic imagery, ...

The XREAL glasses provide a much better experience for Xbox Cloud Gaming and other augmented reality use cases.

Tokyo-based AR innovator Cellid seems to be quickly becoming one of the most watched players in the immersive tech space.

While VR has long vied loudly for attention, AR is creeping into our lives to stay – on the back of mixed reality and smart glasses.

Contact lenses are evolving rapidly with technology, offering users more comfort, better vision, and even health-monitoring capabilities.

Snap Inc. (NYSE:SNAP) is one of the 12 best augmented reality stocks to buy, according to analysts. On June 22, the company ...