Premiumization and Price Hikes to Drive Profit Growth for Asahi's Beer Business
Premiumization will remain the group’s growth engine. Despite inflation headwinds, Asahi has doubled down on brand investment, entering sports sponsorships to support the global expansion initiatives, ...
Beer sales have slumped. Here’s what Asahi’s CEO is doing about it
Beer consumption is a third lower than it was 20 years ago, prompting Asahi Beverages’ first female CEO to take the company ...
Britain’s best beer revealed in prestigious awards and it’s not a lager or bitter
THE best beer in Britain has been revealed after a year of judging. Each year, the Campaign for Real Ale (CAMRA) invites ...
Heineken to cut alcohol strength in much loved beer in DAYS and drinkers will be furious
A MAJOR brewer is to the cut the strength of a popular beer from next week. The change may anger fans fearing an alteration ...
Major brewer to make beer weaker from next week due to new rules
A brewing giant is making one of its lagers weaker from next week under new rules imposed by Labour. Heineken will produce ...
Asahi Shuzo to change name to famous sake brand Dassai
Renowned sake producer Asahi Shuzo Co. based here will change its name to Dassai Inc. in June to capitalize on recognition of ...
Kyodo News on MSN23h
ANA to serve US-brewed Dassai on international flights
TOKYO (Kyodo) -- All Nippon Airways Co. will offer the U.S.-brewed version of the popular Japanese sake "Dassai" to ...
Beer to be made weaker from next week due to new Government rules
A major UK brewer is to reduce the alcoholic strength of its beer from Tuesday because of new Government rules. The change in ...
Popular beer brand to cut alcohol strength within days - in move that will anger punters
Beer guzzlers may be enraged by Heineken's decision to cut the alcohol strength of its popular drink. In just a matter of ...