Fans of bands, anime characters, mascots and online entertainers in Japan may spend as much as US$23 billion a year In Japan, policymakers and economists are paying close attention to the oshikatsu ...

In Japan, policymakers and economists are paying close attention to the “oshikatsu” phenomenon as a growing driver of consumer spending — and 24-year-old Momoka Matsui is one of many doing her part to ...