What do Hollywood A-listers like Oprah, Jamie Lee Curtis, Kim Kardashian, and Hailey Bieber have in common? They’ve all ...

The luxury beauty brand, started by eyebrow whisperer to the stars Anastasia Soare, releases two game-changing formulas for the face. By Erin Lassner E-Commerce Writer If you purchase an ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I don’t know about you, but when it comes to giving makeup advice and knowing exactly what products will last through the ...

Want your skin to look like an Instagram filter in real life? This setting spray can help thanks to blurring technology.

Allow us to introduce the new Impeccable Blurring Second-Skin Matte Foundation, which might be the best makeup drop of 2025 (so far). With less than a month on the market, the new face product has ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter ...

Explore the latest skincare, beauty, and fragrance launches in Dubai for 2024 and early 2025. From Huda Beauty's UBE launch ...

Derrick Ofosu Boateng, Andy Dixon, Robert LeBlanc, Eimear Lynch and Anastasia Samoylova all join the artist roster at Institute.

This beloved blurring foundation is 'smooth and lightweight' while giving the effect of a beauty filter in real life — details!