What do Hollywood A-listers like Oprah, Jamie Lee Curtis, Kim Kardashian, and Hailey Bieber have in common? They’ve all ...

I often struggle to find a foundation that gives me a smooth-looking base to work off of; my uneven texture, fluctuating ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The beauty entrepreneur and lovingly nicknamed "Eyebrow Queen" responsible for this revolution is Anastasia Soare. The Romanian-born founder of makeup brand Anastasia Beverly Hills immigrated to ...

Want your skin to look like an Instagram filter in real life? This setting spray can help thanks to blurring technology.

The luxury beauty brand, started by eyebrow whisperer to the stars Anastasia Soare, releases two game-changing formulas for the face. By Erin Lassner E-Commerce Writer If you purchase an ...

when I'm not wearing much makeup at all, I don't leave the house without touching up sparse hairs first. Somewhere between my introduction to the Anastasia Beverly Hills Brow Wiz and my switch ...

This beloved blurring foundation is 'smooth and lightweight' while giving the effect of a beauty filter in real life — details!