"This collection plays with proportion, texture and silhouette in a way that feels both aspirational and grounded in ...

Barbie is entering into Eternia with a new Masters of the Universe Doll as She-Ra the Princess of Power comes to life ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

Mattel teaming up with OpenAI to put AI in toys might be fun, but there's a risk of unpredictable AI playmates that raises ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

The first-ever She-Ra Barbie doll wears her signature satin white dress, gold boots, and winged headpiece. Honoring She-Ra’s ...