The Athletic takes a closer look at the link-up and what it means… GO DEEPER Liverpool announce multi-year Adidas kit deal This is a lucrative, significantly enhanced deal which, for a club of ...

Liverpool have announced a new multi-year deal with Adidas that will see the sportswear giant become the club’s official kit partner. Adidas will replace Nike as the club’s kit provider ahead ...

Liverpool FC has officially announced a new multi-year kit partnership with Adidas, marking the return of the famous three stripes to Anfield. The deal will replace Nike as the club’s kit ...

For context, Manchester United holds the Premier League's biggest kit deal, bagging $116 million per year from Adidas in a deal signed last summer. Liverpool CEO Billy Hogan is hyped about the ...

Liverpool have announced a multi-year kit deal with Adidas that will begin next season, replacing existing manufacturer Nike. The club previously sported Adidas kits between 1985 to 1996 ...

Adidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit, promising a resurgence of the nostalgic vibes from the 1980s. The partnership, which marks a significant shift ...

Retail is not just adidas and kits of course, it’s caps, bags, calendars, board games, golf products – whatever the fan is willing to buy, we’ll try to find for them. "Then, you’ve got ...

The deal will see the partnership with Nike come to an end in the summer, having been Liverpool's kit supplier for the past five seasons. Adidas are thought to have fended off competition from ...

Adidas has created some of the most iconic kits in the club's history from the legendary Crowns Paints kits in the 80s to the some of the infamous Carlsberg kits of the 90s and 00s. Now the ...

Aston Villa will be one of 10 clubs given 'elite' adidas treatment by the kit supplier from the 2025/26 campaign. This season, there were five clubs in adidas' elite category; Real Madrid ...