FWRD Summer 2025 stars Kendall Jenner in an intimate, Americana-tinged campaign featuring The Row, Alaïa, Saint Laurent and ...

You know those sweaters with “ADA” across the front all over your Pinterest, TikTok, and Instagram feeds? That’s Adanola, a British activewear and loungewear brand known for its classic ...

Boston Red Sox fan Anna Gailbreath has been crocheting a sweater during Garrett Crochet's starts, including at Fenway Park.

Boston Red Sox fan Anna Gailbreath has been crocheting a sweater during Garrett Crochet's starts, including at Fenway Park.

Kendall Jenner, Kaia Gerber, and other celebrities are already Adanola activewear fans. Before you shop, read ELLE editors' honest Adanola leggings review here.

How do these viral activewear brands stack up against each other? Our Fashion Editor puts them to the test to see which you should shop.

Four Red Sweaters: Powerful True Stories of Women and the Holocaust Lucy Adlington. Harper Paperbacks, $19.99 trade paper (336p) ISBN 978-0-06-337513-0 ...

It seems TikTok trends still have the fashion world in a chokehold. After garnering millions of recent views on the platform, red cardigans prevailed as a major street style trend at New York ...

After recruiting Kendall Jenner for its latest campaign, Adanola believes a mix of virality, social-first thinking and ditching discounts will help the brand scale.

Front crest on the Detroit Red Wings outdoor sweater is inspired by automotive insignias. 2025 Stadium Series to be played at Columbus Blue Jackets.

Front crest on the Detroit Red Wings outdoor sweater is inspired by automotive insignias. 2025 Stadium Series to be played at Columbus Blue Jackets.