A super PAC that Department of Government Efficiency enforcer Elon Musk founded to funnel millions of dollars to Republican candidates and causes is now offering $100 to registered voters in ...

Currently, Google provides advertisers with partial visibility into where ads are placed-whether on search results, YouTube, ...

Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

The billionaire's admirers and ex-employees have launched online schools and an “unapologetically elitist” AI tutor.

Social+ allows brands to extend their retail media campaigns to Meta's social platforms. The new capability reflects a ...

Feast among a flood of foodies in downtown Macon for the Food Truck Frenzy at the annual International Cherry Blossom ...

Resist the urge to jump on a bandwagon and build a retail media strategy that will stand the test of time (and grow alongside ...

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of ...

A Senate bill would earmark 80% of funds for "new" water projects like desalination plants and pipelines from other states. A House bill lets regulators decide.

Taz Patel joined Perplexity in December as head of advertising, just a few weeks after it began experimenting with ads on its ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...