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7up: How 7up broke the traditional brand benefit ladder to win against India's biggest CSD brand
7up is a global icon. But in the $2.3bn (as of 2024) Indian carbonated soft drinks (CSD) market, the brand faced competition from the biggest... We’re long-term subscribers to WARC and it’s a tool we ...
7d
Indian Cola Tycoon Ravi Jaipuria’s Varun Beverages Expands Pepsi Franchise In Africa
Varun Beverages—founded by Indian billionaire Ravi Jaipuria, who is known as India’s cola king —is buying Pepsi bottling ...
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