Insight agency OvationMR has acquired qualitative research platform Ethos as it looks to expand its on-demand insights.

One-number brand equity scores offer a straightforward measure, but typically apply a one-size-fits-all approach regardless ...

Communicating with cancer patients at diagnosis and encouraging smokers to eschew littering were key takeaways from last ...

The Market Research Society has announced the finalists for the Research Live awards for 2024, including the categories of ...

UK – Data, analytics and AI business Cynozure has appointed Susie Moan to its advisory board. Moan (pictured) is chief data ...