High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru ...

Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release ...

Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China. Meanwhile, the FMCG giant has made strategic adjustments in other regions, ...

Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a ...

Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and Karad, ...

Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers ...

This creative execution transforms an ordinary public space into a captivating visual spectacle, inviting passersby to engage ...

Powered by artificial intelligence and motion sensors, the billboard responds dynamically to passersby, engaging them in real time.

The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps ...

Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a ...

The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, ...

OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from ...