Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...
Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...
While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...
The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...
Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...