Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...