It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...
Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.
Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...
“They not only keep the roof up, but also include and exclude”: MacGuffin Issue 14 explores The Wall
Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...
As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months ...
16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...
In this photo essay, the photographer put the spotlight on the performers’ personalities and asked one important question: What would your ideal strip club look like? Why can’t strip clubs be ...
Speaking to Spotify’s global head of design and brand, we find out how 2024’s pop summer inspired the sonic look of Wrapped’s 10th anniversary. For the past decade, Spotify Wrapped has made the simple ...
Great visuals can sell a board game, but can they make it fun to play? A new crop of design-driven game designers are figuring out how to balance aesthetics with playability. The past decade has seen ...
With a colourful career as a poet-turned-artist, Glen Baxter’s offbeat work has continued to enamour and amuse. Here, we find out just how he does it. A preliminary glance at Glen Baxter’s artworks, ...
Our Mumbai correspondent meets three creatives who are celebrating the rich visual history of street type, and making projects that build on the tradition for contemporary type design.
In another inventive branding project, the Brazilian studio has blown up balloon-like visuals for a festival celebrating inflatable art in São Paulo. The São Paulo-based arts festival Sopro was ...
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