It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...
Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.
Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...
The creative’s latest project takes an introspective turn into the lighter and darker sides of life. From MTV News and Bloomberg Businessweek to Interview magazine, Kurt Woerpel has been neck-deep in ...
As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months ...
16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...
In a new five-part video series, we hear from a global selection of designers on trending visual concepts and how Squarespace can be used to jazz up your online presence with them – from Vivid Glow to ...
Following Type of Feeling’s launch earlier this year, the foundry now welcomes its first new release and eighth typeface: Meraki. A labour of love five years in the making, the Type of Feeling foundry ...
What do a cardboard box, a flooded country road, and an unpleasant smear on the bottom of your shoe have in common? They’re all the colour of the moment – at least according to Pantone, whose 2025 ...
Drawing from daydreams, literature, and practical effects, the photographer’s work invites us into a collective fantasy – one that might just be more real than it seems. Art feeling otherworldly is ...
“They not only keep the roof up, but also include and exclude”: MacGuffin Issue 14 explores The Wall
Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...
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