Companies can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights.

SAS has acquired the principal software assets of Hazy, a pioneer in synthetic data technology, for an undisclosed amount. Synthetic data, which mirrors the statistical patterns of real data without ...

CCaaS solutions have been available in various forms for more than 20 years, but widespread adoption began in 2010 and has gained momentum every year. The CCaaS adoption rate was 27 percent as of the ...

Klaviyo has introduced Extended ID, a solution that empowers companies to extend identity tracking for up to a year using a native first-party identity graph and gather more first-party data on their ...

Brightcove, a streaming technology company, has launched Brightcove Marketing Studio for Sales to help sales teams create and deploy personalized video content.

Outreach has added mobile functionality, enhanced retention and expansion capabilities, and customizable workflows and forecasting tools to its Sales Execution Platform. The new Outreach Mobile App ...

In my April 2024 CRM column, I pointed out the fact that from the first sales performance study CSO did, in 2004, to the Sales Mastery’s most recent, in 2024, the win rate of forecast deals is ...

Salesloft's Command Center is an analytics dashboard to give revenue leaders visibility into revenue operations and  performance and help agents take action on deal gaps and opportunities.

Relcu has expanded into the financial services sector, providing tailored CRM solutions beyond the mortgage industry.

As a large language model-agnostic vendor, Jasper runs 39 LLMs across its customer base, all curated to specific AI use cases and layers marketing knowledge and each company's specific brand ...

Thryv, a small business software provider, has launched Thryv AI Review Response as part of its platform that helps businesses respond to feedback on Google Business Profile listings, YP.com, ...