A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

Articles written by Amrita Bansal ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.

Access limited free articles a month after free, fast registration.

Nishant Shekhar, vice president of data analytics at Havas Media Network India, has made his mark as the only Indian on Campaign Asia-Pacific's prestigious 40 Under 40 list. The list, which celebrates ...

Home solutions provider Welspun launched its latest campaign featuring its brand ambassador, actor Akshay Kumar. Celebrating its association for the third consecutive year, the campaign has been ...

Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree ...

India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to ...