A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

Articles written by Rajesh Joshi ...

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed ...

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global ...

Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready-to-drink (RTD) market segment of which it plans to INR 1,000 crore revenue ...

Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...

The 18 th edition of the three-day Goafest 2025 festival (May 21-23, 2025) scheduled to commence tomorrow at Taj Cidade de Goa Heritage and Horizon in Goa is expected to present multiple new formats ...

Generation Alpha is growing up in a world where screens are second nature, choices are endless, and influence starts younger than ever. They are not just watching; they are swiping, skipping, scanning ...