A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's ...

Articles written by Rajesh Joshi ...

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

Not too long ago, marketing followed a fairly linear arc. You identified a need, crafted a message around it, and then placed it where your consumer was most likely to encounter it—on television, at ...

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

The OpenAI Ghibli trend was beautiful, fun, and viral. But it exposed cracks in our approach to AI in art, says Oktobuzz ...

Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella ...

Captiv8 will join forces with the group's Influential and Epsilon. Contact Customer Support at [email protected] ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...