Polaris Adventures, the experience business of Polaris Inc., has introduced Polaris Adventures Elite, a suite of more than 20 tools to help small, independent outdoor experience operators run their ...

Keeway America, the internal corporate-managed distributor for Keeway and Benelli motorcycles in the U.S., attended the 2024 EICMA show. Benelli revealed new models at EICMA, some with a foreseeable ...

MIC says sales of new motorcycles and scooters decreased 6.2 percent through the third quarter of 2024, compared with the… ...

“During the third quarter, our team navigated an incrementally more challenging environment and delivered strong performance on key areas of the business. Our goal communicated earlier this year to ...

Dave Turner got his first motorcycle, a Honda CT70 minibike, in 1971 and began racing shortly after. He joined his high school motocross race team in 1974 and “never stopped riding motorcycles after ...

LiveWire and KYMCO have expanded their strategic partnership to create an electric maxi-scooter for the European market. LiveWire plans to launch its first electric maxi-scooter in the first half of ...

Segway Powersports has revealed the UT6, an all-new utility side-by-side powered by a 600cc gasoline engine. The models are expected to be delivered to dealers on November 15. The UT6 platform was ...

Three-time World Champion Kenny Roberts will make a welcome return to American road racing as a team owner in the 2025 Parts Unlimited Talent Cup, a championship designed to prepare young North ...

Muc-Off will showcase its full range of motorcycle cleaning, protection, and lubrication products at the 2024 EICMA Show in November.

NIU Technologies announced a powerful over-the-air (OTA) software update for the XQi3 electric dirt bike at this year’s EICMA show. This update will significantly enhance the bike’s performance, ...

This article originally appeared in the November edition of Powersports Business. As 2024 winds down, I wanted to recap a few conversations I’ve had with dealers about how they will finish off the ...

Introduced in 2000, Suzuki’s DR-Z400S earned acclaim for delivering precise, nimble handling, easy maneuverability, and ultra-reliable performance. Highly capable and fun to ride, it won the hearts of ...