How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys. With hundreds of on-demand ...

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...