Campaign Middle East2h
2023 winners make the case for Campaign AOY Global Awards
Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their ...
Campaign Middle East2h
STC shifts narrative around the Saudi lost generation
STC, a tech and digital enabler in Saudi Arabia, has unveiled its latest campaign for the “Sawa” prepaid packages, reflecting ...
Campaign Middle East5h
Unlocking potential: The rise of the Middle East’s creator economy
Sony Middle East and Africa's Jobin Joejoe calls for brands to contribute to the growth and sustainability of the creator ...
Campaign Middle East7h
Rixos Hotels reveals ‘Pinktober’ campaign rollout with Lululemon, Al Jalila Foundation
Rixos Hotels shared informative content through guests’ in-room TVs, social media posts, digital screens, elevator screens, ...
Campaign Middle East5h
Will OpenAI’s Search GPT be the new Google?
IFZA's Ruth O'Malley delves into search and user trends with a first-hand dive into the future of search comparing Google and ...
Campaign Middle East2h
Columna Media Consultancy launches operations in the UAE
Founded by Samir Hammad, Columna Media Consultancy aims to offer clients strategic advisory and digital communications ...
Campaign Middle East6h
AI-powered influencers: Saudi Arabia’s new frontier for brand engagement
Petromin Corporation's Hussein Dajani shares Saudi Arabia's readiness for AI influencers as well as related risks, challenges & case studies.
Campaign Middle East1h
Sharjah Book Authority ad campaign ‘brings people together with humour’
The ad campaign was created by BigFoot Films and creative agency NNC was rolled out across cinemas in the UAE, including VOX cinemas and Novo Cinemas, as well as the Sharjah Book Authority's social ...