Crown Royal honored Allen Iverson’s 50th birthday in style over the weekend, kicking off with an intimate dinner at The Prime Rib Philadelphia and ending with a high-energy Sneaker Ball at Mr. Ivy.

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Mississippi State football has lost a commitment for its 2026 recruiting class. Iverson McCoy, a cornerback from Tupelo, decommitted to the Bulldogs on May 22. He's ranked as a three-star ...

Reebok CEO's Opinion of Angel Reese Made Clear With Strong Comments originally appeared on Athlon Sports. Chicago Sky forward Angel Reese was the first basketball player Reebok signed after the ...

"I just don't think there's anybody who can stop me" - Allen Iverson believed he was the best player in the world after ...

Shaquille O'Neal, the retires basketball star and NBA analyst, has agreed to pay $1.8 million to settle claims that he misled ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

Shaquille O'Neal and Allen Iverson are teaming up to lead Reebok's revival in "Power Moves." Get an inside look at their mission.

NBA Legend Allen Iverson Reveals Tragic News on Thursday originally appeared on Athlon Sports.

Reebok unveiled the latest innovation within the Reebok Golf franchise, introducing the Club C Golf Shoes. Reebok has ...

It was also the game in which Iverson, amid a 48-point masterpiece, went hurtling downcourt at one point, leaving friend and ...