Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Fashion lovers are raving about a "gorgeous" £16 Primark jumper that looks like a style you'd find in Zara. Social media users were charmed after Molly Paris (@Mollyparisstyle) flaunted the ...

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is available in black, beige or leopard print, received high praise after ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Twilight enthusiasts, it's time to revisit Forks, Washington, with Primark's latest movie merchandise. Whether you're rooting for '#TeamJacob' or '#TeamEdward', there's something for every fan in ...

Luckily for you, here we can reveal the secrets behind the icon’s gorgeous look - from the £5 Primark buy she swears by for a dewy look, to the £10 product she can’t live without for a ...

Primark’s adaptive clothing range has been thoughtfully designed in collaboration with disability ... [+] organisations and consumer focus groups. Features such as easy-to-use fastenings ...

For wannabe models, hearing tales of models like Jourdan Dunn being scouted by a top modelling agency in her local Primark or Kate ... s Couture Fashion Week in Paris attention has been pulled ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Primark has unveiled its new adaptive clothing collection that has been created in partnership with adaptive fashion designer and disability advocate, Victoria Jenkins. The move follows last year’s ...

Primark has said its first-ever standalone Primark Home store will open in Donegall Place in Belfast in March. The store at Fountain House will span around 8,700 sq ft across one floor and marks a ...

Designed in collaboration with Victoria Jenkins, founder of adaptive fashion brand Unhidden, the collection will be available from 28 January in 31 stores nationwide and via Primark’s click and ...