For Harrison, winning just one title without Dončić won't do. He is all in, cards to the center of the table, certain he will prevail.

“Trading away Luka Magic has left a deep void in the hearts of Dallas fans,” fundraiser organizer Jacob Posner wrote. “By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions.”

After the Luka Doncic and Mark Williams trades by the Lakers, Mavericks GM Nico Harrison has become public enemy No. 1 on social media.

A team with a drastically reduced championship window — that’s what happens when you send a 25-year-old superstar to LA in exchange for a 31-year-old —

The Dallas Mavericks made arguably one of the biggest draft-day trades in 2018 when they acquired Luka Doncic from the Atlanta Hawks in exchange for Trae Young. In just a couple of years, Doncic blossomed into a superstar and gave Mavericks fans hope of winning another NBA Championship after 2011.

Dallas Mavericks general manager Nico Harrison is reportedly not expected to stay in his role for the long haul.

There's a long list of players, coaches, or personnel who were close to Doncic that are no longer with the franchise since Harrison's arrival in 2021.

Dallas Mavericks general manager Nico Harrison executed one of the most shocking trades in NBA history by sending Luka Dončić to the Los Angeles Lakers,

Nico Harrison was a relatively unknown name on Friday. Now, he'll always be known as the general manager who traded Luka Doncic.

During Luka's introductory press conference on Tuesday, Lakers GM Rob Pelinka mentioned Dallas Mavericks GM Nico Harrison by name, saying he was "instrumental" in making this trade happen. I don't think Pelinka meant this in any sarcastic way, but it's impossible to thank someone you just robbed and not sound a little condescending.

There are levels to it, and there are people that fit the culture and there’s people that come in and add to the culture,” Harrison said.