Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Digital marketing has attracted much attention over the past few years, and for good reason: with more than X billion users ...

Blip, which was bootstrapped until early 2020, this month closed a $60 million Series C funding round led by SoftBank, with ...

While marketing and software development may not share much in common, one refrain that can be heard from both is that ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each ...

Julia White, a longtime Microsoft executive who spent the past four years at SAP, has been named the chief marketing officer ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

BNSF Railway remains committed to volume growth even as it seeks to improve its profit margins. “Growth is foundational for ...

Companies offering services like SaaS, streaming platforms, and subscription boxes are shifting their focus from mere customer acquisition to retention marketing. This approach emphasises investing in ...

More than 37 million people now log into Duolingo daily, thanks in part to the brand’s omnipresence in internet culture.

Boosting HVAC businesses without the headache — see how through-channel marketing programs can help reach more customers with ...