Former NBA guard Patrick Beverley may no longer be in the league anymore, but he always knows how to stir up headlines and get people talking. Most recently, his statement blasting LiAngelo Ball's new song was his newest claim to go viral.

From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

Damian Lillard is the ambassador of hip-hop in the NBA. Plenty of dudes in the league can rap, but he's very clearly the best of them. He's got legitimate albums with legendary features attached to them.