YouTube trio “MrBeast,” Logan Paul and “KSI” sparked a debate over ethics and selling out after Minecraft YouTuber DanTDM pushed back against the launch of “Lunchly.”

KSI recently responded to DanTDM’s criticism of their newly launched business, Lunchly on X (formerly Twitter). DanTDM expressed his disappointment in creators for selling “crap” for the sake of money.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.

Jacksepticeye came to DanTDM’s defence after the the latter prompted KSI, Logan Paul and MrBeast to respond to his Lunchly criticism.

Many are closely following the DanTDM drama surrounding his public criticism of Lunchly, the new venture launched by MrBeast, Logan Paul, and KSI. As this debate continues, DanTDM’s disapproval of the product’s marketing tactics has sparked discussions across social media.

Popular creator DanTDM isn’t impressed with MrBeast, Logan Paul, and KSI’s newest venture, Lunchly. Expressing his disappointment, he took to X (formerly Twitter) to call out their business publicly,

"Lunchables sells hundreds of millions of units ... our goal is to give people a better for you alternative to it," he said.

Online influencers MrBeast, Logan Paul, and KSI are launching Lunchly, a Lunchables competitor they claim is a “healthier” option. Here’s what nutrition experts think of the new grab-and-go meal kits.