In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build ...

The latest cancellation casts doubt over Apple’s future AR plans.

The tech giant cancels its code-named initiative after battery life and performance challenges stalled its sleek, ...

Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple ...

According to a new leak, Apple has pulled the plug on a project that allegedly hoped to produce lower-cost augmented reality ...

Apple has reportedly scrapped a project to create new augmented reality glasses that would fit closely within the rest of its ...

Apple’s long and choppy journey toward releasing a commercially available set of AR glasses just hit another snag. According ...

A new report says that Apple had plans for a Mac-powered pair of AR glasses, but canceled the project last week.

This project has reportedly been cancelled, after internal testing established that the device would not be market worthy.

Apple wanted the AR Glasses to work with iPhones, but technical limitations with CPU power and battery life made that ...

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with ...

Apple has cancelled its most ambitious augmented reality wearable project, according to Bloomberg's Mark Gurman.