Former ARN Group Business Director Daniel Hughes has joined  Sweeney Advertising as Head of Business Development. In his new ...

The substantial budget was primarily directed towards intensive advertising campaigns, necessitated by the compressed ...

Conservative strategist Steve Bannon’s border wall fundraising trial has been postponed to February, instead of next month.

The success of Donald Trump's advertising on transgender rights has led to the GOP's increased focus on the issue, with ...

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that ...

Vice President Kamala Harris spent $1.5 billion in her hyper-compressed 15-week presidential campaign. Now her operation ...

Affiliate networks make it easy for new marketers to build affiliate partnerships with brands. But what are the best networks ...

The freshman senator attributes her success to localizing the Senate race, emphasizing her Nevada roots and commitment to ...

Angela Alsobrooks will join the Senate in an unenviable position: as a brand-new member in the minority party, with the ...

The fast-food giant is kicking off a national advertising campaign in the wake of its E. coli outbreak. It is also pledging ...

On Across the Movie Aisle a couple of Tuesdays ago, Alyssa, Peter, and I discussed the odd case of Clint Eastwood’s Juror #2.

For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...