Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Amazon's online advertising business logged $17.29 billion in the fourth quarter, up 18% from a year ago. Analysts polled by ...

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Last night, GamingOnLinux spotted the policy on Steam's pricing page. It was initially assumed to be a new rule, but SteamDB ...

Snap beat Wall Street estimates for quarterly profit on Tuesday, benefiting from improvements to the Snapchat parent's ...

Sustainability initiatives must resonate with consumers, who increasingly demand transparency in environmental practices.

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

After millions watch the Super Bowl on Sunday, students will answer whether the average $8 million spent by advertisers on 30 ...