YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube.

1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward.

YouTube is testing AI auto-generated video summaries on search and watch pages. The aim is to help viewers quickly understand a video's content and decide whether to watch.