YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube.

1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward.

No, I didn’t mean to say SEO. Generative engine optimization (GEO) is the latest evolution in digital strategy, designed to help businesses thrive in the age of generative engines (GEs).