Popeyes x Tequila Don Julio celebrated Super Bowl weekend in NOLA with Tinashe, "Tweaker" artist GELO, and more.

Don Julio Rosado, the exceptional reposado tequila, marks its grand arrival in Johannesburg with a luxurious launch event at Aurum restaurant in Sandton.

Don Julio is hooking up the Philadelphia Eagles with custom 1942 bottles and chains to commemorate the Super Bowl ...

The Philadelphia Eagles' Super Bowl victory over the Kansas City Chiefs was only the beginning of the celebration for the City of Brotherly Love. After the dominant 40-22 win in ...

Fans going to the concession stands received a big sticker shock if they went to purchase one specialty cocktail.

From EA Sports’ famed Madden Bowl to a surprise b2b set that shut down Bourbon Street, New Orleans did it big with this year’s Super Bowl festivities ...

Threat of tariffs adds uncertainty to brands like Casamigos and Patrón, which are struggling to retain drinkers.

Super Bowl 2025 fans in New Orleans faced jaw-dropping concession prices, including a $59 cocktail and $36 nachos. Social ...

Want to elevate a classic or just give it an interesting twist? We discussed tequila based cocktails with a master distiller, ...

Saquon Barkley was shirtless while shotgunning beers and pouring champagne in the mouths of Eagles staff after Philadelphia ...

Two suspects were caught on surveillance video stealing four bottles of Don Julio tequila worth $554.40 from the Timber Creek ...