Demure, for example, stemmed from a TikTok video with a specific voice attached. Without that meme element, it’s unlikely to have reached the status of word of the year.

And Reynolds used the first-person plural "we" three times more often than the singular "I." Here's a count on some of the most-used words: State: 44 Iowa: 30 Work: 28 Iowan: 24 School: 22 ...