From injury to innovation: How a new clothing company aims to reshape women’s soccer
Here’s how Averie Collins went from a professional soccer player to an entrepreneur — and the roles Utah and a former BYU ...
Pro-women's sports ad featuring Riley Gaines goes viral on X: 'I love it'
A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...
A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports
A’ja Wilson has come to realize what is delayed is not always denied. The two-time WNBA champion and three-time league MVP ...
Where to buy 'Everyone Watches Women's Sports' apparel seen on Dawn Staley, Jason Sudeikis
The star athletes united to uplift women's sports through digital storytelling. From NFL plays to college sports scores, all ...
XX-XY Athletics looks to redefine mainstream in 2025, eyeing women's sports star signings and hit viral ads
The startup sportswear brand XX-XY Athletics is eager to add star talent and go viral on social media in 2025 after a huge first year.
Deep Blue Sports + Entertainment Announces Joint Venture With Always Alpha, Creating Women's Sports' First Full-Service Management Offering
Always Alpha co-founders Allyson Felix and CEO Cosette Chaput join forces with Deep Blue's founder and CEO Laura Correnti to elevate the women's sports industry by creating the largest firm and first ...
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Erin Andrews is ditching the pink and the glitter to offer women sports fans apparel they'll actually want to wear
If you've ever tried shopping for women's sports apparel, you know the pickings are slim. On the men's side, there are options abound: jerseys, sweatshirts, windbreakers, and T-shirts in every ...