In September 2018, Dunkin' Donuts announced it would be officially changing the name to Dunkin' by January 2019. New stores, logos, cups, and merchandise would reflect the name change.

Dunkin’ is thinking about dumping ‘Donuts’ from its name. A new location of the chain in Pasadena, California, will be simply called Dunkin’, a move that parent company Dunkin’ Brands ...

Dunkin’ is dropping the donuts - from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself “Dunkin’” to reflect its increasing emphasis on coffee and other ...

Dunkin' is dropping the donuts — from its name, anyway. Doughnuts are still on the menu, but the company is renaming itself "Dunkin'" to reflect its increasing emphasis on coffee and other drinks.

BI PRIME: Dunkin' Donuts' decision to strike "Donuts" from its name has sparked backlash among some fans of the chain. However, executives say that in a test of roughly 50 stores, the chain saw ...

Dunkin Donuts announced last week it is considering name change, with a test store in Pasadena, Calif. going only by Dunkin’. For a company that spent tens of millions of dollars all through the ...

Dunkin’ Donuts announced last week that it is considering shortening its iconic brand name. Next month, the 67-year-old chain will open a store in southern California with the name Dunkin ...

Dunkin Donuts announced last week it is considering name change, with a test store in Pasadena, Calif. going only by Dunkin’. For a company that spent tens of millions of dollars all through the ...

The recent history of companies trying to shorten their name for branding reasons has not been overly successful. In 2009, Yum! Brands ' (NYSE:.

Dunkin’ Donuts announced plans Tuesday to change its name after 68 years under their current one. The coffee and donut chain will officially be known as just Dunkin’ beginning in January 2019 ...

NEW YORK — Dunkin’ is thinking about dumping “Donuts” from its name. A new location of the chain in Pasadena, California, will be simply called Dunkin’, a move that parent c… ...