Key Takeaways Marketing automation tools boost productivity and lead quality.Top tools in 2025 include AI-based platforms for more intelligent targeting.Integra ...

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

A successful business is based on its capability to maintain the relationships it has with customers and a properly planned CRM system is the key to this process. CRM design is not just about pretty ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

CH 17 and The Expertin have formalised a strategic partnership to enhance customer relationship management (CRM) and loyalty ...

In a trillion-dollar Software as a Service (SaaS) market, sustainable growth hinges on customer-centric messaging, ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

Unanet, the leading provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) for the architecture, engineering, and construction (AEC) industry, today ...

In the fast-paced world of sales, lead generation, and digital marketing, businesses can’t afford to rely on scattered ...

Customer retention has become the defining challenge in SaaS. As the industry matures and product categories become saturated ...

Rocket CRM, a technology provider, has introduced enhancements to its CRM automation system, designed to streamline customer ...

• Automatic Scaling: Cloud platforms can automatically handle increases in user demand. For example, during tax filing season or public emergencies, CRM systems need to handle high volumes of citizen ...