While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

In a trillion-dollar Software as a Service (SaaS) market, sustainable growth hinges on customer-centric messaging, ...

Customer retention has become the defining challenge in SaaS. As the industry matures and product categories become saturated ...

Bikky, the customer data platform built exclusively for multi-unit restaurants, announced its partnership with Postino, a ...

Omnicom Media Group agency OMD has named Ellen Griffin (pictured) as its global chief operating officer, marking a new chapter in the agency’s leadership strategy.

Paul Morris of Superb Digital discusses how estate agents should be doing lead generation, covering websites, SEO, PPC, email ...

The marketing transcription market is witnessing steady growth as brands and agencies increasingly adopt audio and video ...

"In today's landscape, the line between brand and creator is increasingly thin. The difference-maker isn't just reach, it's relevance," said Steve Simoncic, Partner and Chief Creative Officer at ...

Despite investing heavily in Salesforce, many organizations struggle to achieve their expected return on investment. Recent ...

It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.

This guide spotlights the seven best customer engagement platforms specifically made for e-commerce brands and compares them ...