Lyft just got a new logo, but you probably didn’t notice it.

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.