Ivan Razmakhov from AdQuantum explains why your mobile ad has exactly three seconds to prove itself – and how to make every ...

As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Has the American Eagle Ad brought back people's appetite for advertising? If the talk around the latest Sydney Sweeney jeans ...

Modeling as a profession is already challenging enough without having to compete with now new digital standards of perfection ...

The American Advertising Federation (AAF), the "unifying voice for advertising," announced seven new inductees into its prestigious AAF Advertising Hall of Achievement (AHOA). The AHOA celebrates ...

The ​​Boulder County Film Commission is accepting entries from local creative digital professionals who would like to be ...

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that ...

Meta hails AI’s impact on its financial growth, with revenues up 22% and significant user engagement across its platforms.

The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...