But it gave all its worldwide advertising agencies the license to be creative. And in the midst of the financial gloom of 2008, Coke chose to advertise a spirit of optimism.

This year's Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff's highest-spending advertisers over the past 12 to 48 months.

REDWOOD CITY, Calif., July 7, 2025 /CNW/ -- Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores ...