In this article, we will take a look at 16 free and low-cost alternatives to Google Analytics 4. If you want to skip our detailed analysis, you can directly go to 5 Google Analytics 4 Alternatives ...

What’s new in Google Analytics. A parallel “data expert” agent will surface insights and trends proactively, using visualizations to simplify complex data.

Leveling up your analytics Analytics tools like Google Analytics 4 (GA4) provide a wealth of user data, but they do not tell the full story of how users interact with and use your website.