This special page (not your home page) is called a landing page, and its main purpose is to welcome visitors who just landed on your site and, as often as possible, to close the deal.

Mobile responsiveness: This is a non-negotiable for any website or landing page. Recent data suggests that more than 60% of web traffic comes from mobile devices.

A landing page is a business website page designed for a digital marketing campaign. These pages include specific information ― often tailored to a specialty target customer ― that reflects ...

1. Create custom landing pages. Keep in mind that you aren't limited to a single landing page. You can create multiple pages, each customized to a particular type of visitor.

ConvertKit’s landing page builder offers a range of high-quality, customizable templates and integrates with third-party tools to help you get the most out of your site.

Beyond social media, you can adapt other free web hosting sites to create a single landing page. Options include Blogger, WordPress, and Tumblr.

Wix, one of the best website builders on the market, offers a user-friendly Landing Page Builder that helps you create striking, informative landing pages without requiring coding knowledge.

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. The report was ...

However, having the wrong landing page copy – and sometimes even the wrong page – impacts conversion and revenue. Ultimately, this affects the success of any campaign.

Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce. The report was based on an analysis of data ...