This essay illustrates key features of visual rhetoric as they operate in two professional academic hypertexts and student work designed for the World Wide Web. By looking at features like audience ...

Keywords: Pedagogy, Remix, Visual Rhetoric, Failure As a fairly new instructor—teaching undergraduate courses in film, writing, and digital rhetoric—I respond apologetically when students ask for past ...

A new theoretical framework for the study of images is advanced in which advertising images are a sophisticated form of visual rhetoric. The process of consumer response implied by the new framework ...

Visual and verbal rhetoric in advertising: the case of 'resonance' Vlasis Stathakopoulos, Ioannis G. Theodorakis and Eleni Mastoridou Athens University of Economics and Business INTRODUCTION ...